← All work
amazon miniTVEntertainment & OTT
LUCKY GUY
The underdog, everyone's hero.
120M Views of Underdog Energy
120M+
Views delivered
The challenge
A small-town underdog comedy needed a launch big enough to match its charm — without a marquee name to lean on.
The strategy
We built around the everyman hero — 'main character' memes, small-town humour reels, and creators playing up the lovable-loser charm until the title became a vibe.
Meme MarketingInfluencer MarketingUGC
The results
- ✓
120M+ views delivered
- ✓
Underdog framing drove relatability and shares
- ✓
Trended through the launch window
Next case study
amazon miniTVYEH MERI FAMILY
1.22 Billion Views of Pure Nostalgia
Want results like these?
Let's write your headline number.
Tell us where you want to be. We'll engineer the campaign that gets you there.