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amazon miniTVEntertainment & OTT
AMBER GIRLS SCHOOL
A debut IP, launched loud.
711M Views for a Debut with Zero Fanbase
711M+
Views delivered
The challenge
No nostalgia, no existing audience. We had to introduce a fresh school-drama and make its premiere feel like an event everyone was reacting to.
The strategy
We seeded the characters before launch through meme storytelling, then turned the premiere into a reaction moment with student-life creators and relatable classroom humour.
Meme MarketingInfluencer SeedingContent Creation
The results
- ✓
711M+ views across the launch
- ✓
Sustained trending conversation through the premiere window
- ✓
Strong day-one viewership for a brand-new IP
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