← All work
amazon miniTVEntertainment & OTT
JAMNA PAAR
Two banks, one feed.
602M Views, One Side of the River at a Time
602M+
Views delivered
The challenge
Cutting through a crowded slate meant giving a new urban-youth comedy a distinct identity people actually wanted to repeat.
The strategy
We leaned into the show's local flavour — neighbourhood humour, 'us vs them' memes, and city-creator collabs that turned the title into a running joke audiences wanted in on.
Meme MarketingInfluencer MarketingReels & Shorts
The results
- ✓
602M+ views delivered
- ✓
Local-flavour hooks drove regional virality
- ✓
Climbed platform trending charts during the run
Next case study
amazon · MX PlayerGUTAR GU
220M Views of First-Love Butterflies
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