220M Views of First-Love Butterflies

220M+

Views delivered

The challenge

A tender teen-romance needed reach without losing its innocence — hype that felt like first-love butterflies, not a marketing push.

The strategy

We turned the show's first-love nostalgia into shareable moments — 'phone pe baat' memes, throwback-romance reels, and creators recreating their own teenage love stories.

Meme MarketingInfluencer SeedingUGC

The results

✓
220M+ views across the new-season push
✓
Romance-nostalgia hooks drove high save-and-share rates
✓
Trended through the launch window

Next case study

amazon · MX Player

HIGHWAY LOVE

200M Views on the Open Road

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