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amazon · MX PlayerEntertainment & OTT

HIGHWAY LOVE

Romance with a roadmap.

200M Views on the Open Road

200M+

Views delivered

Highway Love show poster

The challenge

Launching a new season of a road-trip romance meant turning wanderlust into something audiences scheduled their week around.

The strategy

We packaged the show as a mood — travel-couple reels, 'who's driving' relationship memes, and creator road-trip content that carried the brand into every feed.

Influencer MarketingMeme MarketingReels & Shorts

The results

  • ✓

    200M+ views delivered

  • ✓

    Travel-and-romance angle widened the audience

  • ✓

    Strong new-season open

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