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amazon miniTVEntertainment & OTT
BADTAMEEZ DIL
Beautifully out of control.
170M Views of Beautiful Chaos
170M+
Views delivered
The challenge
A free-to-watch original had to out-shout paid-platform giants and still feel like the most talked-about show of the week.
The strategy
We turned the show's rebellious energy into a meme language of its own and let memefluencers run with it, pushing every drop into a trending discussion.
Meme MarketingInfluencer MarketingVideo Production
The results
- ✓
170M+ views across the campaign
- ✓
Top trending discussion during launch
- ✓
Drove installs and watch-time for a free OTT title
Next case study
amazon miniTVHALF CA
150M Views: Accounts, Ambitions aur Attempts
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