← All work
amazon miniTVEntertainment & OTT
HALF CA
Accounts, ambitions, attempts.
150M Views: Accounts, Ambitions aur Attempts
150M+
Views delivered
The challenge
The daily grind of a CA aspirant isn't an obvious mass subject. We had to make the whole internet feel the stakes — and root for the underdog.
The strategy
We spoke straight to the student struggle: exam-stress memes, 'attempt' humour, and education-creator collabs that made aspirants feel seen and everyone else feel invested.
Meme MarketingInfluencer SeedingContent Marketing
The results
- ✓
150M+ views generated
- ✓
Student-struggle hooks built a loyal aspirant audience
- ✓
Trended within the exam-prep community and beyond
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