← All work
amazon miniTVEntertainment & OTT
SISTERHOOD
Your group chat, on screen.
A Billion Views for the Group-Chat Generation
1.09B+
Views delivered
The challenge
A debut ensemble with no built-in fandom had to feel like the show your whole friend group was already obsessed with — from day one.
The strategy
We built the campaign around friendship moments people recognise: 'tag your girl gang' reels, character-personality memes, and influencer duos who turned the show into a conversation about their own squads.
Influencer MarketingMeme MarketingUGC
The results
- ✓
1.09B+ views generated
- ✓
Debut IP trended with no nostalgia to lean on
- ✓
Friendship-themed hooks drove mass organic sharing
Next case study
amazon miniTVAMBER GIRLS SCHOOL
711M Views for a Debut with Zero Fanbase
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